Every unanswered call is a customer who phoned the next business on the list. MPL AI puts an intelligent receptionist on your phone, intelligent outreach in your pipeline, and automation behind your admin — so nothing gets missed while you are doing the actual work.
Not chatbots for the sake of it. Each of these replaces a specific job that is either not getting done, or eating hours you should be spending on customers.
Your AI receptionist picks up when you are up a ladder, under a sink, driving between jobs, or asleep. It greets the caller in your business's voice, answers what they ask, works out what they need, and books them in.
Most service businesses miss calls at exactly the moment they are busiest — which is also when they are least able to answer. Those callers rarely leave a voicemail. They phone the next number on Google.
One recovered job a month is usually the whole cost of the system.
Waiting for work is the most expensive habit in a small business. Intelligent outreach goes and finds your next customer — personalised, compliant, and followed up properly, without you writing a single email.
Businesses that sell to other businesses — cleaning, security, maintenance, logistics, professional services — where you know exactly who your ideal customer is, but never have time to approach them.
The repetitive parts of your week are the easiest to automate and the most expensive to keep doing by hand. We map what you actually repeat, then remove it.
We start with the free consultation and ask one question: what did you type more than five times last week? That list is almost always the automation plan.
Put in your own numbers. Nothing is sent anywhere — this runs entirely in your browser.
That is R156 000 a year, from calls you never even knew came in.
Book a Free AI ConsultationYour figures, your assumptions. We would rather you saw the real number than a number we invented.
We look at how enquiries reach you today, where they fall over, and what you repeat every week. No charge, no obligation.
Your AI is trained on your services, your pricing, your area and the questions your customers actually ask — then connected to your diary.
You keep doing the job. It answers, books and follows up — and you get a summary of everything it handled.
We do not pretend otherwise, and we would advise against it. In practice customers care about one thing: somebody picked up and sorted them out. An AI that answers immediately at 8pm beats a voicemail every time.
It hands over to you. The AI handles the routine majority — hours, services, pricing, availability, bookings — and escalates anything unusual with the full conversation attached, so you are not starting from scratch.
No, the AI Receptionist works on its own. It works better with Business OS, because a booked job flows straight through to a quote and an invoice instead of being retyped — but that is a choice, not a requirement.
We set it up to respect POPIA: business-to-business contact with a clear identity, a real reason for making contact, and a working opt-out on every message. We will not run scraped consumer lists.
An AI Receptionist is typically live within a week of the consultation. Outreach depends on how quickly we agree the target list and the message. Custom automation is scoped after we have seen your process.
AI Receptionist starts at R1 499/month and Intelligent Email Outreach at R1 999/month, with a bundle for both. Full detail is on the pricing page.
Book a free consultation. We will tell you honestly whether AI is worth it for your business — and say so if it isn't.